Hospitality procurement from
concept to completion
Blue Moon is a London-based specialist hotel procurement company built around Gordon Anderson’s 25+ years of global hospitality, construction and operations experience.
About us
From specification to installation, we offer efficient, communicative and transparent procurement services that are both competitive and ethically responsible.
In new build or refurbishment programmes for international brands or entrepreneurial independents, our purpose is to protect the design intent while also protecting the client’s budget.
Expertly sourced
fixtures, fittings & equipment
Our specifications knowledge is vast, our understanding of sustainable quality is inherent, and our honed global supplier network is one of our unique strengths.
We believe in collaborating early in the process, at all levels, and with all members of the design team. This is how we create solid foundations that will support and inform the project through to completion.
Proactively planned
operating supplies & equipment
As a hotel project develops, the needs of each department will naturally present themselves. But we believe in assessing, identifying and specifying requirements from the outset.
We do this by working closely with the appointed GM and heads of department to approach the project from a holistic point of view. Giving clients early indicators of requirements, along with a detailed projection on associated costs and lead-times, enables the project to maintain its flow and complete on schedule.
Projects
108 Guestroom refurbishment of 5 * Private Members Royal Automobile Club, in the famous Clubland area of London. Scope includes FF&E and OS&E for Guestrooms and Corridors spaces.
Client: Royal Automobile Club
Interior Design: Goddard Littlefair
Brand: Independent
Phased Open: Late 2024 & Late 2027
319 Guestroom refurbishment, alongside 149 new build guestroom extension at the 4 * The Belfry Golf Hotel & Resort, located in North Warwickshire. Scope includes FF&E and OS&E for Guestrooms, Corridors & Public Areas including Events Ballroom, Spa and 7 F&B outlets with individual identify.
Client: Cedar Capital
Interior Design: Fusion Interiors Group
Brand: Independent
Phased Open: Early 2024
250 Guestrooms Westin Hotel with stunning public areas overlooking the River Thames. Scope includes all Guestrooms, Corridors, Public Areas and OS&E. Model rooms completed Late 2021
Client: 4C Hotel Group
Interior Design: Dexter Moren Associates
Brand: Westin
Redevelopment of an iconic London landmark from a Grade II listed shopping centre into part residential and 100 guestroom hotel. Scope includes FF&E and OS&E for Guestrooms, Corridors & Public Areas within the hotel.
Client: Finchatton
Interior Design: Avroko
Brand: Six Senses
Open: Summer 2023
320 Guestrooms Canopy by Hilton. Scope includes model room, Guestrooms, Corridors, Public & BOH Areas. 2 Model Rooms completed Late 2021.
Client: 4C Hotel Group
Interior Design: Acme
Brand: Canopy by Hilton
220 Guestroom 5 * development located in the landmark India Buildings in the heart of Edinburgh’s Old Town, close to The Royal Mile. Scope includes Guestrooms, Corridors and Public Areas including multiple F&B outlets as well as the brand’s flagship Commons Club Bar.
Client: Flemyn
Interior Design: ICA
Brand: Virgin Hotels
Open: Summer 2022
166 Guestrooms Hotel Indigo Bath.
Scope includes Guestrooms , Corridors, Public & BOH areas.
Opening Autumn 2019.
Client: St James Hotels Developments
Interior Design: ACT Architects
Brand: IHG
192 Guestrooms refurbishment. Three Model Rooms completed Autumn 2018. Refurbishment completed Mid 2019.
Client: W Hotel
Interior Design: Concrete/Krause Architects
Brand: Marriott
Adina Frankfurt 180 Apartment Rooms – opened November 2016
Adina Nurnberg 140 Apartment Rooms – opened October 2016
Adina Hamburg 220 Apartment Rooms – opened December 2017
Adina Leipzig 166 Apartment Rooms - opened December 2017
Adina Copenhagen 128 Apartment Rooms refurbishment – completed February 2018
Adina Freiburg 117 Apartment Rooms - opening July 2021
Interior Design: SJB Australia
Scope: Model Rooms and all Hotel FF&E
Adina Munich 234 Apartment Rooms - opening August 2020
Adina Cologne 166 Apartment Rooms - opening June 2020
Adina Dusseldorf 201 Apartment Rooms - opening April 2020
Weisbden - opening 2020
Stuttgart - opening 2021
Interior Design: AFK
Scope: Model Rooms and all Hotel FF&E
Adina Frankfurt 180 Apartment Rooms – opened November 2016
Adina Nurnberg 140 Apartment Rooms – opened October 2016
Adina Hamburg 220 Apartment Rooms – opened December 2017
Adina Leipzig 166 Apartment Rooms - opened December 2017
Adina Copenhagen 128 Apartment Rooms refurbishment – completed February 2018
Adina Freiburg 117 Apartment Rooms - opening July 2021
Interior Design: SJB Australia
Scope: Model Rooms and all Hotel FF&E
Adina Munich 234 Apartment Rooms - opening August 2020
Adina Cologne 166 Apartment Rooms - opening June 2020
Adina Dusseldorf 201 Apartment Rooms - opening April 2020
Weisbden - opening 2020
Stuttgart - opening 2021
Interior Design: AFK
Scope: Model Rooms and all Hotel FF&E
Restaurant joint venture with Executive Chef Mike Robinson
70 covers plus outdoor terrace
Opening Autumn 2019
Client: St James Hotels Developments
Designer: Fettle
Restaurant & Bar refurbishment.
250 covers across two private dining areas, two bars plus wine bar, restaurant & outdoor terrace.
Relaunching July 2019
Client: Kempinski
Designer: FG Stijl
K+K George London
2 Model Guestrooms - November 2016
154 Guestroom refurbishment completed Q2 2018
K+K Cayré Paris
125 Guestrooms refurbishment completed Summer 2018
K+K Fenix Prague
Model Rooms - January 2017
128 Guestrooms refurbishment completed Winter 2018
K+K Opera Budapest
42 Guestrooms refurbishment completed Summer 2018
Interior Design: Design Agency
Gates Barcelona
240 Guestrooms, Public Area, Meeting Room and Rooftop area completed Winter 2018
Interior Design: Brime Robbins/Carmen Koller
K+K George London
2 Model Guestrooms - November 2016
154 Guestroom refurbishment completed Q2 2018
K+K Cayré Paris
125 Guestrooms refurbishmen completed Summer 2018
K+K Fenix Prague
Model Rooms - January 2017
128 Guestrooms refurbishment completed Winter 2018
K+K Opera Budapest
42 Guestrooms refurbishment completed Summer 2018
Interior Design: Design Agency
Gates Barcelona
240 Guestrooms, Public Area, Meeting Room and Rooftop
area completed Winter 2018
Interior Design: Brime Robbins/Carmen Koller
54 Guestroom extension
Scope includes Guestrooms & Corridor areas
Model Room completed March 2019
Opening Q4 2019
Client & Designer: Ennismore
92 Guestrooms Boutique Hotel close to St. Paul’s Cathedral.
2 model rooms completed and approved in April 2016.
Opened February 2019.
Client: FR Holdings
Interior Design: DMAi
4* 100 guestroom 19th Century hotel in a prime position located 5 minute walk from Euston train station. Scope includes FF&E and OS&E for Guestrooms, Corridors & Public Areas.
Client: Guidezone Ltd T/A Ambassadors Bloomsbury
Interior Design: ICA
Brand: Independent
Open: end of 2022
Original Victorian school house, transformed into a 21 guestroom boutique townhouse hotel. Scope includes FF&E for Guestrooms, Corridors & Public Areas including rooftop.
Client: The Hut Group
Interior Design: EPR
Brand: Independent
Open: Summer 2022
Description: 583 Guestroom 4* hotel refurbishment, 15-minute walk from Oxford Street, and just 650 yards from Paddington Station. Multi cuisine restaurants and spa areas. Scope includes FF&E and OS&E for Guestrooms, Corridors & Public Areas.
Client: John Rowan & Partners
Interior Design: Perkins + Will London
Brand: Hilton
Open: Early 2022
84 Guestroom refurbishment of an existing category B listed hotel & spa in Scotland. Selected rooms boast stunning scenic views of the West Links golf course, firth of fourth estuary and islands. Scope includes FF&E and OS&E for Guestrooms, Corridors & Public Areas.
Client: AJ Capital, Chicago
Interior Design AJ Capital, Chicago
Brand: Independent
Open: Late 2021
240 Guestrooms 4 * refurbishment located in the Poblenou neighbourhood, just a 20 minute from the famous Sagrada Familia and the beach. Scope includes Guestrooms, Corridors and Public Areas, including meeting rooms, outside terrace & rooftop swimming pool.
Client: Ennismore
Interior Design: Ennismore Design Studio
Brand: The Hoxton
Open: Early 2022
212 Guestroom 4* Hoxton Hotel Refurbishment in historic townhouses, 10-minute walk to the Edinburgh old town quarter. Scope includes FF&E and OS&E for Guestrooms, Corridors, Public Areas & BOH.
Client: Cedar Capital
Interior Design: Ennismore Design Studio
Brand: The Hoxton
Open: Late 2022
237 Guestrooms 4* Hoxton Hotel new build development directly on the well connected Shepherds Bush green, 20-minute tube journey to Oxford Circus. Scope includes FF&E and OS&E for Guestrooms, Corridors, & Public Areas.
Client: Ennismore
Interior Design: Ennismore Design Studio
Brand: The Hoxton
Open: Late 2022
196 Guestrooms 4* Hoxton Hotel Refurbishment of a commercial building design by acclaimed Austrian architect Carl Appel in the 1950s. Scope includes FF&E, OS&E for Guestrooms, Corridors, & Public Areas including coffee shop, restaurant, meeting spaces, auditorium, basement bar & roof terrace with swimming pool.
Client: Ennismore
Interior Design: Ennismore Design Studio
Brand: The Hoxton
Open: Late 2023
New build 312 guestroom hotel within the brands lifestyle portfolio and new development within the Canary Wharf sector. Scope includes FF&E and OS&E for Guestrooms, Corridors & Public Areas.
Client: Canary Wharf Contractors
Interior Design: Ennismore
Brand: Accor, Tribe
Open: Summer 2022
78 Guestroom new build development of a new-to-market brand in Shoreditch. Scope includes FF&E and OS&E for Guestrooms, Corridors, & Public Areas including lobby, restaurant, basement bar, private members, co-working place, gym & studio spaces.
Client: Cedar Capital
Operator: White Rabbit Project
Interior Design: SODA Studio
Brand: TBC
Open: Early 2024
86 Guestrooms new build development of a 5 * plus new-to-market brand within the heart of Fitzrovia, London. Scope includes FF&E and OS&E across Guestrooms, Corridors & Public Areas which includes lobby, restaurant, basement bar and spa.
Client: FHHB Hospitality
Interior Design: Lind + Almond
Brand: Independent
Open: Early 2024
Private Member’s Bar & Spa extension to an existing 5 * independent hotel within Central London. Scope includes FF&E and OS&E.
Client: Private
Interior Design: Non-Disclose
Brand: Independent
Open: Late 2023
Description: Reception Lobby, Restaurant & Bar refurbishment. Scope includes FF&E for 60 restaurant covers & 30 bar covers across ground floor and rooftop levels.
Client: Highgate
Operator: White Rabbit Projects
Interior Design: Child Studio
Open: Autumn 2023

Model Rooms
vision made real
Realising the combined vision of our clients and their designers is our priority. So much goes into the design process that we make sure everything we do embraces, supports and embeds it.
To demonstrate our understanding and bring the vision alive for client approval before rollout, we are equipped to take full responsibility for delivering detailed model rooms either on or off-site.
Tried and tested
working practices
Because we understand the importance of clarity, fluidity and accuracy, we operate on a fixed-fee basis. Agreeing our fees at the outset of the project, based on the level of involvement required, enables our clients to budget accurately for the other parts of their big picture.
We manage the procurement function by setting up individual bank accounts to hold client funds. These funds are held in trust, with all purchase orders signed by our client on provision, by us, of full documentation to support the decision. Payments are only made to suppliers after client approval.
Monthly reporting, including bank reconciliations, ensures full transparency at all times. This proven process keeps things moving in the right direction, and at the correct pace, throughout the project.
Alternatively, we can operate a system whereby our client raises all purchase orders and pays all suppliers directly. Our ability to be flexible is another of our unique strengths.
Well placed to provide
other services
We are primed to assist with requirements beyond our core procurement role. Our
position within the project team, coupled with our unrivalled professional connections,
makes us the ideal partner for management of many supporting services:
- Signage
- Printing
- Standardising operating procedures
- F&B strategy
- Tabletop design and presentation
- Menu development
- Branding and logo design
- Website development
The Team








